Idea to Income — Product to Business
You turn the product into a business: find real users, learn what they will pay for, price it, take payment, and land your first paying customer.
Class 1From product to business
What turning a product into income really takes.
Class 2Finding your first users
Getting real people to try what you built.
Class 3Talking to users
Learning what people will pay for by asking well.
Class 4Pricing your product
Deciding what to charge, and why.
Class 5Payments: taking money online
The real plumbing of getting paid.
Class 6Landing pages that convert
A page that turns a visitor into a customer.
Class 7Marketing basics
Where your customers are, and reaching them.
Class 8Content and SEO
Being found by people searching for what you do.
Class 9Email and keeping customers
Staying in touch without being a nuisance.
Class 10Analytics: measuring what matters
Knowing what is working from real numbers.
Class 11Your first paying customer
Closing the loop: real money in.
Class 12Support and feedback
Looking after the people who paid.
Class 13Legal and money basics
The must-knows, as information, never advice.
Class 14A real go-to-market plan
The plan that takes you from a sale to a stream.
Class 15Semester 3 review: first real income
Real money in, and a plan to grow it.